Marketing to the Hispanic Community
Did you know that the Hispanic population will grow much quicker than any other population?
Yes, that is correct!
I’ve been using my bilingual skills since I was little; however I’ve been using my bilingual skills to start my own business as a professional Spanish interpreter and translator as well as a Spanish virtual assistant!
So, if your serious about learning more on how you can use your bilingual skills to start your own business then let me help you start and grow your business…by getting the training and coaching you need if you want to succeed in the Biz World!
Things to ponder when marketing to the Hispanic Community
Understand the difference between Hispanic and Latino
Best Practices to consider when Marketing to the Hispanic Community.
- Be aware of Region
- Understanding “generational” and cultural gaps and creating tailored content and marketing
- Understanding and using “Spanglish”, yes our Community understands and utilizes “Spanglish”.
- Create a Marketing Plan focusing specifically to the Hispanic Market
- Understanding which platforms our Community is frequently using and Market to those platforms
Lastly, be aware of cultural differences and diversity.
When it comes to marketing outreach to our Hispanic Community, it all comes down to being aware of cultural diversity within any country, where multiple ethnicities and a variety of language dialects exist.
And although no one is expected to know each dialect and market, there is much benefit and value to thoroughly researching and understanding the various linguistic and cultural differences, as well as the spending patterns within a particular country.
There’s so many ways to do the outreach and one is by hiring or contracting an employee or company who’s aware of the various differences, as well as knowing “the latest research on buying trends, social media trends, etc.”
Furthermore, if you’re making the effort to market to the Hispanic Community it’s only fair that you make the effort to understand, be approachable, reachable and be able to relate with them the way they relate to one another. Know their local culture, language, and customs. Bottom line: Localize, localize, localize.