How to Market to the Hispanic Community
Did you know that the Hispanic population will grow much quicker than any other population?
Yes, the U.S. Hispanic market is ahead of the curve when it comes to starting and growing its own business. They lead in so many areas, but despite the facts, these consumers are still vastly under-served, and the opportunities to reach them remain largely untapped.
Yes, that is correct! Over the last few decades, the Hispanic/Latino/Mexican population in the U.S. has increased by almost 65%.
As a matter of fact, the Hispanic/Latino/Mexican population is the fastest-growing major population group in the U.S. and has surpassed every other minority population.
Therefore, regardless of the type of business you have, marketing to the Hispanic Market is a must!
So, what, exactly, should you be doing?
Well for starters, you need to see what’s working (and what’s not), I’ve been looking at different strategies, and here are 3 top tips of things I’ve learned throughout my years in business.
- Go where they’re at – offsite and onsite; collateral material, online
- Give them choices on your services, pricing, and why they should use you over the competition—más opciones; precios, servicios y más maneras de obtener tus servicios.
- Marketing in their own language – mercado en su idioma
Also, Check this out…
Did you know that if you’re bilingual – fluent in both Spanish and English (or any other language), you can also use your bilingual skills to start a Career and Business as a Professional Interpreter? Yes, that is correct – you can!
I’ve been using my bilingual skills since I was little; however with training, development, and lots and lots of research I was able to use my language skills to start my own business as a professional Spanish interpreter and translator, but also as a Spanish Virtual Services
So, if you’re serious about learning more about how you can use your bilingual skills to start your own business then let me help you start and grow your business…by getting the training and coaching you need if you want to succeed in the Biz World!
Well, throughout my years in business, I’ve built long-lasting relationships with the local community and I know what it takes to build relationships, and trust, and how to market to the Hispanic/Latino/Mexican community.
It’s about Trust and building solid relationships!
Things to ponder when marketing to the Hispanic Community
Understand the difference between Hispanic and Latino
“There are many interpretations of how to define Hispanic vs Latino. For the purposes of this blog, I’ll distinguish the two in the following way: Hispanic refers to language and Latino (including Latina and Latino) refer to location Therefore, Hispanic here is defined as one who has a Spanish-speaking origin or ancestry, including Spain.”
Here are a few Best Practices to consider when Marketing to the Hispanic Community.
- Be aware of Region
- Understanding “generational” and cultural gaps and creating tailored content and marketing
- Furthermore, understanding and using “Spanglish”, yes our Community understands and utilizes “Spanglish”.
- Create a Marketing Plan focusing specifically on the Hispanic Market
- Learning and understanding which platforms our Community is frequently using and marketing to those platforms
Lastly, be aware of cultural differences and diversity.
When it comes to marketing outreach to our Hispanic Community, it all comes down to being aware of cultural diversity within any country, where multiple ethnicities and a variety of language dialects exist.
“And although no one is expected to know each dialect and market, there is much benefit and value to thoroughly researching and understanding the various linguistic and cultural differences, as well as the spending patterns within a particular country.”
There are so many ways to do the outreach and one is by hiring or contracting an employee or company who’s aware of the various differences, as well as knowing “the latest research on buying trends, social media trends, etc.”
Furthermore, if you’re making the effort to market to the Hispanic Community it’s only fair that you make the effort to understand it, be approachable, reachable and be able to relate with them the way they relate to one another. Know their local culture, language, and customs. Bottom line: Localize, localize, localize.