How to Market Your Interpreting Services During the Holidays

Market Your Interpreting Business

How to Market Your Interpreting Services During the Holidays

In just a few weeks, we’re going to be entering straight into the season of goodwill. The end of the year is often the busiest time for travelers, with people traveling home to spend time with their loved ones. In fact, a Travel Channel survey found that more and more people are saving up vacation days to have longer holidays at the end of the year. If that’s not a good indicator of just how important the season is, then what is?

The holidays are especially relevant for interpreters because it’s a time when people are more likely to work to overcome cultural barriers. Whether it’s between family, friends, or neighbors, there’s an increased effort to communicate and share meaningful memories. According to the Washington Post, over 15% of the adult population in the U.S. speaks a language other than English at home— making translators and interpreters more important than ever. Here are a few ways you can take advantage of the season and share your skills with the people who need it most.

Make a Good Impression

Language interpretation and translation is a pretty specialized skill, and a lot of your success will hinge on how good of an impression you make. Sometimes the simplest way to get clients is to show that you’re amiable, alert, and communicate well.

In our article ‘Overcoming Language Barriers Before, During, and After an Interview’, we talked about how to prepare for a successful interview as an interpreter. Prepping beforehand and practicing communication and answering questions in your language of choice is the best way to prove that you’re the best interpreter for the job. If you show clients you’re capable, you’re more likely to get a referral. In tight-knit cultural communities, there can be no better marketing tool than that.

Holiday Postcards

Another tool you can use to advertise your services during the holidays is the holiday card. Postcards are a great, personalized way to reach out to potential clients and inform them of your skillset. Marketing solutions company Triadex Services suggests using seasonally-appropriate formats, such as picking cards that are die-cut in the shape of holiday ornaments, to really make an impact.

They’re fun, memorable, and a great way to capture your clients’ attention and remind them that you’re here to help. Plus, customers who receive physical mail materials like these are more likely to keep and remember them, meaning you have a higher chance of pulling in return customers.

Social Media

The Internet is one of the best tools available to any modern interpreter, and that especially includes social media. Social networking is a fantastic way to connect with different cultural and linguistic communities. It’s also a free and easy way to advertise and establish your credibility.

There are tons of ways that interpreters can use social media to their advantage, especially during the holiday season. Chiara Grassilli writing for A Translator’s Thoughts recommends presenting translation on social media as a solution to a problem: it’s not about what you can do, but how you can help your customers. You can build your network and credibility by writing about relevant topics like uniting across cultural barriers during the holidays, or learning how to connect with immigrant parents and grandparents. You can also offer online translation services through chat or video call, keeping things convenient for clients no matter where they are.


Share on facebook
Share on twitter
Share on pinterest
Share on linkedin

Social Media


Most Popular

Hello / Hola! I’m/soy Faviola

Boss Up and Rise Podcast

A multi-passionate Entrepreneur, business coach, professional interpreter, interpreter trainer, problem solver and former CEO.

Dedicated to helping you start, scale, and build the business of your dreams!

When I’m not working & helping my clients, you can find me traveling with my family; camping, hunting, hiking, skiing, jet skiing, dancing or sipping a glass of wine, or drinking margaritas or a Corona.  Yes, we love to have fun!


Best articles by topic


YouTube Channel

Start Your YouTube Channel
Faviola "the CEO Hustler"

Get Your Free > Business Starter Kit

Hustler Business Starter Kit
Faviola Valencia

Book Your Clarity Call Today!

My Amazon Favorites

How to Become an Interpreter

Learn the Inside Interpreting Secrets
Faviola Valencia

Book Your Boss Up and Rise Call!

The CEO Hustler Archives

My Best Web Hosting Provider

Web Hosting


On Key

Related Posts

%d bloggers like this: