How to Market Your Interpreting Services During the Holidays

In just a few weeks, we’re going to be entering straight into the season of goodwill. The end of the year is often the busiest time for travelers, with people traveling home to spend time with their loved ones. In fact, a Travel Channel survey found that more and more people are saving up vacation days to have longer holidays at the end of the year. If that’s not a good indicator of just how important the season is, then what is?

The holidays are especially relevant for interpreters because it’s a time when people are more likely to work to overcome cultural barriers. Whether it’s between family, friends, or neighbors, there’s an increased effort to communicate and share meaningful memories. According to the Washington Post, over 15% of the adult population in the U.S. speaks a language other than English at home— making translators and interpreters more important than ever. Here are a few ways you can take advantage of the season and share your skills with the people who need it most.

Make a Good Impression

Language interpretation and translation is a pretty specialized skill, and a lot of your success will hinge on how good of an impression you make. Sometimes the simplest way to get clients is to show that you’re amiable, alert, and communicate well.

In our article ‘Overcoming Language Barriers Before, During, and After an Interview’, we talked about how to prepare for a successful interview as an interpreter. Prepping beforehand and practicing communication and answering questions in your language of choice is the best way to prove that you’re the best interpreter for the job. If you show clients you’re capable, you’re more likely to get a referral. In tight-knit cultural communities, there can be no better marketing tool than that.

Holiday Postcards

Another tool you can use to advertise your services during the holidays is the holiday card. Postcards are a great, personalized way to reach out to potential clients and inform them of your skillset. Marketing solutions company Triadex Services suggests using seasonally-appropriate formats, such as picking cards that are die-cut in the shape of holiday ornaments, to really make an impact.

They’re fun, memorable, and a great way to capture your clients’ attention and remind them that you’re here to help. Plus, customers who receive physical mail materials like these are more likely to keep and remember them, meaning you have a higher chance of pulling in return customers.

Social Media

The Internet is one of the best tools available to any modern interpreter, and that especially includes social media. Social networking is a fantastic way to connect with different cultural and linguistic communities. It’s also a free and easy way to advertise and establish your credibility.

There are tons of ways that interpreters can use social media to their advantage, especially during the holiday season. Chiara Grassilli writing for A Translator’s Thoughts recommends presenting translation on social media as a solution to a problem: it’s not about what you can do, but how you can help your customers. You can build your network and credibility by writing about relevant topics like uniting across cultural barriers during the holidays, or learning how to connect with immigrant parents and grandparents. You can also offer online translation services through chat or video call, keeping things convenient for clients no matter where they are.

The Entrepreneur’s Business Plan

Hello friends! You’re here because you’re either seeking a career as an Interpreter, or you’re looking to start your own business.  Whatever the case may be – WELCOME!

  1. Are you a freelance translator/interpreter who wants to start his/her own business, but don’t know how?
  2. Are you already in business, but not sure how to expand your business; translation/interpreting business?

Well, if you answered Yes to one of these questions, then you’re in the right place – so let’s get started!

Business Planning
How to Start Your own business

Let me tell you that in order to START ANY TYPE OF BUSINESS, YOU, MY FRIEND – WILL NEED A BUSINESS PLAN!

 

This is ONE OF THE MOST IMPORTANT STEPS that many Entrepreneurs FAIL to implement.

 

A business plan helps you build the “foundation of your business”…Just like building a house (you need a solid foundation), building a car (you need a good engine), or even raising a baby (you need to know how to, what the baby needs, be prepared, and so much more)…SO YES – YOU NEED A PLAN!

 

A plan includes – the “Who, What, When, Why, Where, and How”…It helps you with preparing, organization, planning, and development.

 

  • Who is the business for?
  • What type of business are you starting?
  • When are you planning to launch?
  • What is your “Why”?
  • Where are you planning to start this business?
  • And How are you planning to do it and starting?

 

These are crucial questions that you need to ask yourself vs. just starting off and then struggling to put the pieces in place and putting your business at RISK!

Other things to do when starting a business:

  • Sales and Marketing Plan
  • Business Operations; staff, location, logistics, finance, etc.
  • Action Plan; how, when, etc.

Need help with deciphering your business or with your Interpreting business? Check out my other posts

 

Hustler Starter Kit

Business Plan 101

Introduction to Interpreting

Overcoming Language Barriers Before, During, and After an Interview

Overcoming Language Barriers Before, During, and After an Interview

Interviews are roadblocks for anyone seeking a job, but adding a language barrier can add even more hurdles. Employers and future candidates must be on the same page, and to ensure this, there are several things you can do to prepare. Seeking out those who have gone through Interpreter Training can help you feel more at ease if speaking in your mother tongue is the best way of getting your message across.

Do not let language barriers prevent you from climbing your career trajectory.

So here’s how to overcome language barriers, before, during, and after an interview:

Before the Interview: Develop Your Story


A Medium article on preparing for an interview as a non-native English speaker suggests that you must first educate yourself on standard interview questions: strengths and weaknesses, knowledge of the company, what you can contribute to the job. You know your story and can memorize your answers, but have someone check if your grammar and pronunciation are correct and if everything you’re saying makes sense.

Having two monitors would make this process much easier. As emphasized in HP’s list of best home office setup ideas, one screen will be able to keep the primary program in view—or the app you’re communicating with your interviewer through—while you can keep your notes on the other screen. Plus, employers often ask if you have any questions as a test to see your engagement, so a second screen is also a good place to list them on.

Do a mock interview with someone beforehand so you can feel more confident in your delivery.

During the Interview: Communicate it to the Best of Your Ability



Given that employers either put together structured Q&A sessions or conduct unstructured interviews, preparing for interviews can sometimes be tricky, especially when you don’t know what’s in store for you.

For example, The Balance’s interview guide highlights that in a semi-structured setup, the interviewer will always ask follow up, open-ended questions. As such, your preparation should also include knowing how to elaborate on your earlier statements. Take notes as often as needed if you need any further explanations. If you need to learn English to do your job efficiently, either commit to learning the language or tell your employer your plans to do so. Any effort on your end will be appreciated.

After the Interview: Use Being Multilingual to Your Advantage



Don’t be afraid to clarify and check for understanding as this will show that you are efficient and value understanding. “Thank you” is a well-understood concept across all cultures and languages. Show professionalism by sending your interviewer a short note of gratitude for his or her time. This will also shift the focus from your language abilities to your character and skills as a candidate. Forbes Insights deems a multicultural workforce as an asset and success factor for any company. If you know that being multilingual can benefit the company, show them what you can do for them.

Barriers will stay barriers only if you let them. Being multilingual can always be leveraged to your advantage and introduce you to a world of possibilities.

How to Become an Interpreter and Entrepreneur

How to Become an Interpreter and Entrepreneur

Understanding what you need and what it takes to become a professional interpreter.​

Want to learn how to become an Interpreter and Entrepreneur?

Did you know that if your Bilingual you can actually become a professional Interpreter or Translator and start your own business?

Let me tell you…

If your bilingual interpreting can be an amazing career in today’s economy.  For decades Immigration into the US has led to a growing number of individuals seeking assistance in immigration settings, medical, and legal settings just to name a few.  Unfortunately, many are unable to speak or understand the English language and therefore require the assistance of a professional, skilled and trained interpreter. 

But – let’s make it CLEAR! They need HELP from a trained interpreter who speaks FLUENTLY both English and their target language, as well as knowing the right terminology in the respected field.

Ever wonder what you need to become a professional interpreter? Well, the first step to becoming a professional interpreter is to make sure you understand the requirements. 

Secondly, if you are seeking to become a certified interpreter then there’s also steps you must take in order to become a medical/legal certified interpreter.  The requirements to start and become certified are different from one to the other, so it’s important you understand the requirements.

business training

There’s many steps you need to follow to become a professional interpreter.

  • Be bilingual (fluent in 2 or more languages)
  • Get trained
  • Decide what business sector you will work in
  • Learn the terminology
  • Get business experience
  • Get experience in that specific field

Check out this video and learn more…

Paths to starting your career as a professional interpreter

About Faviola Valencia, the CEO Hustler providing Elite Services 4 You

Faviola Valencia, the CEO Hustler dba Elite Services 4 You has over 20 years of professional business and language experience. 

 

I’ve been providing interpreting, translation, transcription, over the phone interpreting, localization, interpreter training and business coaching services to small businesses, freelancers, entrepreneurs, law firms, government agencies, international corporations and professional organizations just to name a few.  

 

I’m proud to say that I’ve been the company and interpreter of choice for so many years to so many amazing companies and organizations.  If you are ready to Boss Up and Rise and ready to Start and Grow Your business using my same steps, processes and procedures then let’s Chat!

COVID-19: Business Survival Tips

COVID-19: Business Survival Tips

Business Tips that every Entrepreneur needs to do

Some of the top CDC-Recommended Tips that small business owners can take to mitigate risk, protect employees and support customers during the COVID-19 pandemic

As of February, we all started to see major changes in the economy, virus, etc and now we know that COVID-19 pandemic is spreading at a much faster pace – faster than we have ever seen with past viruses.

 

And as the situation evolves, many families including small business owners, entrepreneurs, freelancers are unsure of what steps to take to mitigate risk, protect their business; employees, but also support customers.

 

Here’s a
FREE Tool Kit.

 

Here are additional tips that I would also like to share with you during this COVID-19 crisis:

  1. If you are NOT working at home make sure to establish a Remote Work Option
  2. Reduce all meetings and/or travels
  3. Establish some work flexibility in order to protect your employees/workers/freelancers, etc.
  4. Communicate effectively and transparently with your customers and make sure they also understand your new policies (if any) during these difficult times.
  5. Stay safe, clean and healthy
    1. No handshaking
    2. Wash your hands
    3. Do not touch the face
    4. Disinfect areas

During these difficult times, we tend to watch the news, listen to the radio, social media and 8 out of 10 times we are receiving conflicting and misinformation.

 

I highly recommend that you stick to one channel to AVOID CONFUSION:

  1. Follow your City, County, and State news for accurate and up to date information
  2. Also, make sure to sign up or follow updates with the SBA or US Chamber of Commerce to get information about potential help during these difficult times.
  3. Also, try to consider obtaining “interruption insurance” because that may be an option for you in case of significant business losses.  Ask your insurance broker.
  4. Re-evaluate your financial situation;
    1. Decrease your unnecessary costs
    2. Create a new financial plan
    3. Start saving if at all possible
    4. Search for small business loans, disaster assistance loans, forbearance payments, hold or freeze your credit card payments.  

This is the time to be proactive and search for help, but also try to minimize all your costs, plan for the future, and more importantly prepare for the worst.

COVID-19: Safety and Readiness Tips

COVID-19: Safety and Readiness Tips

Business, Home, Life Disruption tips

In late 2019 many were speculating about a possible economic crisis unbeknownst to many – this coronavirus outbreak would be the cause of a huge global financial crisis and possible recession.

 

In December I started to see a lot more articles, and was hearing more entrepreneurs talking about a “potential crisis”.  However, many were speculating that it could be due to ongoing changes with the new AB5 Calfornia Law, as well as other things.

Now, if you went through the last “economic crash” then you know that this type of information is NOT taken lightly. 

 

You know you will start to prepare just in case there’s a potential impact and a possible scenario.

 

So in December of 2019, I started to share insight information “411” with many of you online to help you prepare – because that’s what I do…I help others!

 

However, many of you said that I was: “taking this out of proportion, fear-mongering, and saying it was a Hoax”…

 

Unfortunately, here we are in 2020 on “locked down, stock market down, a possible recession, people sick, dying, etc”.

Therefore I always say “It’s better to prepare for the worst and pray for the best”, Faviola the CEO Hustler

I hope that now you realize that this was not a LIE!

 

So it’s NEVER too late to prepare!

 

I want to make sure that moving forward you’re prepared and properly positioned for any impact this virus might have on yourself and your business.

 

This includes taking care of you, your family, your business, and prepare for impacts to your business. 

Here’s a copy of my CORONAVIRUS- BE PREPARED ROADMAP to help you prepare with some essential tips for you, your family and business.

It’s time to “Hunker Down” and be vigilant, prepared, and stay healthy and safe!

Sharing 5 major and essential TIPS to HELP the spread of the VIRUS 

 

  1. Wash your hands ALL THE TIME
  2. Don’t sneeze or spread your germs!
  3. Hunker down, don’t leave your house unless IT’S VERY NECESSARY
  4. Clean frequently; disinfect
  5. Avoid touching eyes, face and keep your distance

As an Entrepreneur, we know this is NOT ONLY going to impact us, our family, friends, but also the globe!

 

Yes, this is a global epidemic and we must take it very seriously if we ever want to get back to our normal life!

 

This is a good time to spend doing some of these 5 TIPS…

  1. Self-training
    1. Watch FREE training entrepreneur videos
    2. Listen to a FREE entrepreneur training podcast
    3. Read blogs and get trained
  2. Self-evaluate your skills and see if you can put them to work
    1. Example: I’m bilingual and I’ve been using my language skills to provide onsite interpreting, document translations, and over the phone interpretations.
    2. I’m also a bilingual skilled entrepreneur providing bilingual virtual administrative online services
  3. Time to work on those OVERDUE projects
    1. YouTube channel
    2. Podcast
    3. Blog
    4. Website
    5. Planning and Development, etc
  4. I also DON’T RECOMMEND that you do ANY SPENDING at this time unless it’s absolutely necessary.
  5. Furthermore, STAY POSITIVE, MOTIVATED AND DON’T LOSE HOPE – we will get through this together

Lastly, I want to remind EVERYONE to PLEASE do your due diligence and don’t let yourself get “sucked in” by all the online social media posts.

 

Get informed by going to each government agency’s website:  If you live in the County or City please check their websites and get informed. 

 

Also, if your State has a text message system sign up so you can get the latest alerts on changes within your State.

 

I welcome all comments and additional information that will help our viewers.