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How to Use Your Website to Accelerate Growth in Your Business

close up shot of white robot toy

It takes a lot to make a business succeed in today’s technological age. However, there are innovative tools you can use to accelerate growth in your business – one of them being your website and how to optimize it to achieve success.

Need translation and interpreting services for Spanish and English? Professional interpreter Faviola Valencia can handle all your needs remotely or on-site!

Integration of your website with an ERP or CRM

Enterprise Resource Planning (or ERP) can help you streamline your essential business functions to ensure that they all work together cohesively. As for your Customer Relationship Management system (or CRM), this can be used in conjunction with other software, such as an ERP system, to ensure your business processes function as optimally as possible. More specifically, a CRM enhances the way customers interact with your website with the goal of improving customer service and, hopefully, revenue as a result.

What this integration means for your website

Depending on the type of website you have, CRM software or ERP software can be easily integrated into your website to optimize your website functionality. For example, if your website is e-commerce-based, a CRM can make it easier for customers to navigate your website and complete the checkout process. On the other hand, an ERP can make it simpler for customers to pay and checkout upon the completion of a purchase.

How to create a functional website

If you feel your website needs some work, you can look into what you can do to improve it. Of course, this will be determined by various factors including its size, the type of website you have, and the level of integration that is required to ensure your website functions to the best of its ability. You could also include process mapping as part of the planning process to ensure that the design of your website is carried out by the relevant people and according to a specified timeline.

Moreover, don’t forget about the fact that your website may be susceptible to corruption. Make sure you have a data recovery plan that details what you should do if you are the victim of a cyber attack and what to do to rectify the situation should this occur. Information you’ll want to include as part of your backup plan is what information you’ll need to recover first when it needs to be recovered and who will be responsible for this function.

Incorporating process mining

You can use process mining to improve your website in a number of ways. By understanding how visitors interact with your site, you can identify bottlenecks and areas for improvement. You can also identify which pages are most popular, and use this information to tailor your content and improve the user experience. Process mining can also help you to understand how changes to your site impact visitor behavior.

Examples of process mapping and mining include introducing a new feature or redesigning a page that can be tracked to see whether this leads to an increase in conversion rates. By understanding the impact of changes to your website, you can ensure that your site is always optimally designed to meet the needs of your visitors.

Optimizing your website for growth

Indeed, software that integrates easily into your website design is certain to help grow your business. But there are other things you can do to optimize your website’s presence online. A website should be easily navigable so that your audience can find the information they are looking for quickly. For example, are the contact buttons where they need to be so that customers can reach you easily? Can they navigate from one section of your website to the next without any problems? Is your website as mobile-friendly as it is desktop-friendly? These factors all impact how user-friendly your website is to Google, which will directly impact your search engine rankings.

Other things you can add to your website to make it even more attractive include adding customer reviews and testimonials to make your business more credible. As far as increasing the marketability of your website is concerned, make sure that your homepage has all the necessary information on it to spur a customer onwards to action, such as including an attention-grabbing headline, having a clear Call to Action visible on your site as well as the necessary tabs to enable your customer to get from one section to the next easily.

It’s safe to say, a company’s success is dependent on a website that works well to keep your company top-of-mind in an increasingly competitive space. Moreover, it’s a good idea to make use of tools like process mining and software to increase your business’s chances of success and growth at the end of the day.

COVID-19 and its implications on your business

Covid-19, the pandemic - COVID positive

How many of you ever in your wildest dreams ever thought we would be living through a Pandemic?  I always say that History always repeats itself, but I honestly never in my dreams ever thought I would be living and surviving the COVID-19 pandemic, and moreover surviving another economic recession!

This horrible pandemic has negatively affected many people’s lives, and health, and created so many barriers for people who already suffer from mental illness and substance use disorders.

During the pandemic, so many people reported symptoms of anxiety or depressive disorder not only in young kids but in young and older adults as well.  Especially those who had nowhere to go when things shut down and more so those who had to be isolated, but couldn’t isolate themselves because they either had no place to go or things to do – in order to stay busy which added more stress especially if you were infected with COVID-19, it made things so much worse.

If you thought 2019 was bad reports show an increase in 2020 – the aftermath. Many were impacted both in their life and business and dealing with so many health issues, but also the stress of the unknown and what to expect moving forward, or that finally they came to the realization that they either lost a loved-one, lost their job, their business, or livelyhood causing so much more stress both in their lives & business.

increase in mental health, stress, anxiety, and even substance abuse

As a professional interpreter who provides interpreting in mental health settings, I’ve learned that the pandemic has affected not only those suffering from mental health, depression, and anxiety but also their families, friends, and loved ones.  Many who never suffered from anxiety, depression, and sleep disruptions were now experiencing all the symptoms, and even having thoughts of suicide both in young people and adults.  All of this has been due to the ongoing disruptions such as the closure of businesses, loss of jobs, closures of schools/distant learning, and transitioning to remote work (when they have no digital or remote work experience) adding to the stress and anxiety.  

Job loss and insecurity 

Throughout the pandemic, many people across the country experienced job or income loss, which has generally affected their mental health and created anxiety, and although the government provided so much assistance throughout the pandemic this situation still affected many who could not or did not receive pandemic relief.  You went from having job security, being healthy, and enjoying life to job & business loss, health problems, and loved ones dying!  

economic loss

Although the pandemic has been “somewhat” under control, unfortunately, COVID-19 has and continues to affect communities, businesses, and organizations locally, abroad, and globally, but if that’s not worse it has inadvertently affected the financial markets and the global economy.  We are still experiencing new pandemics, new strains, a possible recession, mortgage crash, and high inflation due to unscrupulous businesses who only care about their profit without taking into account the low and middle class who have been suffering for decades and will continue to suffer during these hard and unprecedented times.

The ONLY thing I can tell you is to NOT GIVE UP, HAVE FAITH, AND DON’T LOSE HOPE!  It’s NOT the first pandemic or economic crisis, and it won’t be the last.  So ALWAYS be prepared and keep on learning so that you can pivot next time this same situation happens – because it will!

History Always Repeats itself! – the CEO Hustler always helping you Boss Up and Rise!

How to Improve your strategic planning process

A strategic business process, as well as a business plan, lays out a foundation to include your business goals, priorities, and a plan that aligns with your vision but also helps you identify how each process or step will be achieved and specify how staff will measure progress along the way. If the process is done well, strategic planning can help entrepreneurs and businesses develop a vision for the future—and a road map to get there.

To help you develop a strategic plan, the Boss Up and Rise platform offers a low-cost online training program to help you create, implement and launch a plan to help you and your business. Participants get access to the online platform 24/7 where you learn how to create and incorporate the steps into your plan and devise ways to implement and put them to work once they are completed. Feel free to peruse the website and sign up anytime!

how processes help you build and grow your business

If the business struggles and challenges have taught me anything is that having a plan/Roadmap is crucial for any business regardless if you’re a solopreneur, entrepreneur, or future CEO!  Now I know so many small businesses who think that they wouldn’t benefit from implementing processes, and procedures to help them improve their business, especially in today’s modern business world.

But one thing I did learn from the first recession – is that having a plan is crucial and so helpful to ANY business and thanks to my plans, processes, and procedures they help me during this horrific global pandemic. Not only did it help me with financial management by reducing unnecessary costs, but also implementing new online services, but also creating and managing remote clients and team members especially because you are not on site so having these important, processes and procedures is crucial to the success of your business.

Remember that a process is a simple way for small to fortune 500 businesses to provide a better service to their customers, increasing efficiency and profit along the way because without customers, we have no business.


“ Always plan for the plan & execute the plan so you can earn your worth.”

Starting and Growing your business is a struggle on its own and often the main struggle is trying to get everything done on your own, or with the hiring of unqualified staff (with no plan or process) which in return you are throwing money left and right trying to find a solution. Therefore I highly recommend that you create a plan & process and/or improve the existing processes and procedures in order to help you boost growth because it will have a positive impact on time, quality, and cost.

Time. Reduce your time by creating a fully documented procedure that will help employees, management, or your “right-hand man” carry out their work following a step-by-step process which in return will reduce the time needed to carry out the task. Because all the information needed to do the task on hand is all in one place. 

Quality. By creating a clear and concise process or procedure you will outline clear steps to follow also which means that the process is done the same way every single time regardless of who’s handling the task. This process will increase consistency and lessens the risk of errors, while also saving you time and money.

Cost. You can reduce your cost by more than half because the chances of errors are less and well you will spend less time correcting problems which ultimately means increased customer satisfaction and retention and of course, happier customers are more likely to use your services again and make recommendations of your amazing services.

create a simple process for your business

Creating your process and procedures doesn’t have to be complex, it can be a one pager explaining what you want to be done, what your business needs, and how to handle each task – simple as 1-2-3.  Get your templates and step-by-step guidance via my Boss Up and Rise Online Portal Join Me and let me help you Start and Grow Your Business the right way!

Tips for Starting a Business During the Pandemic: Is it a Good Idea?

Start a Business during the pandemic_FaviolaValencia.png
Guest Article by: Amy collett

While the pandemic has sadly shuttered many businesses for good, there is a glimmer of hope. New businesses are popping up all over the place. And for many people, lifelong dreams are coming true that wouldn’t have if they were still working their regular jobs.

It can be easy to assume that right now isn’t a smart time to begin a new venture. The uncertainty of our world at this moment is enough to scare anyone into hiding. And many are hiding for the duration of the pandemic not knowing how long we’ll be in this predicament and it makes it hard even to do that!

If you’re considering starting a business but have been putting it on hold, you’re not alone. There are ways to help yourself launch, even now. The CEO Hustler can guide you through the process so you don’t have to go it alone. Here are a few more ideas to help you get started:

Low-Interest Rates

The pandemic has not been kind to many businesses; this is true. However, new businesses are thriving worldwide, largely started by people who have recently lost their jobs and taken the opportunity to use their spare time wisely.

This has been made possible in part by the fact that new business loans are at an all-time low when it comes to interest rates, giving people who wouldn’t ordinarily have had the chance a reason to start their businesses now. If this has been a reason you’ve avoided starting your business in the past, now might be the perfect time for you to consider bringing your idea to life!

Low-Cost Equipment

The businesses that have shut their doors during the pandemic have all sorts of equipment that they used to keep their businesses running smoothly. So, what happens to all this equipment once that business is no longer? Many times, the business owner will attempt to recoup some of their losses by selling their no-longer-needed equipment, and this is a great opportunity for new business owners like yourself.

You’ll spend way less on used equipment than new items, saving yourself a ton of capital upfront. Not only that, but you’ll be helping a fellow business owner in their time of need, which is a wonderful act of kindness!

“Doing Business As”

A clever idea to help you decide on your business name is to use a “Doing Business As” name. This is not necessary by any means, however, if you run into trouble finding the right domain name for your website or there’s an existing business with the name you wanted, you can use this tactic to help you.

All that’s needed here is for you to file a DBA with your local business administration, and in some cases, it will be printed in your local newspaper. After that, you’re ready to begin doing business under your new business name, and you’ll have the opportunity to branch out to new services depending on the name you choose (if that’s something you’re interested in).


Few people alive today have lived through a pandemic, and it’s a very uncertain time for all of us. However, if you start your own business now, imagine where you could be when the pandemic is in the distant past?

Of course, we all do things in our own time, and yours is whenever you’re ready. If you’re ready to go for it, hopefully, this post has helped. If not, maybe it will help you in the future! Faviola can help. Learn more here.

Lessons Learned both in Life and Business


The lessons learned both in life and business thanks to 2008 and 2020

Life an My nightmare started when my 18-year-old son decided to join the Navy in 2019. He enlisted without us knowing until the day I got the call of his ceremony.

It was so heartbreaking, yet a very proud moment. Mind you that this was all during a difficult time due to all the problems arising during our last administration. It was not easy, but I was very proud of the choice my son made.

Navy Sailor
My son the Navy Sailor
Proud Navy mom; my Navy sailor

He graduated from Boot-Camp on December 06, 2019 (one day) after his 19th birthday. We were in Chicago for his graduation (so thankful and blessed because the nightmare started a few months later).

This day was a stressful, proud, yet very emotional time for me. I was scared because I didn’t know where the Country was heading and there was so much going on with politics that I felt it was the wrong time for my son to enlist.

Remember we all have a lot going on “behind the scenes” and we all have our own stories…

Enjoying Chicago during my son’s graduation 2019

When we left for Chicago things were not right, I had a “gut feeling”…you know those feelings that you know something might happen, but you don’t know what or when…

Yeah, I get those a lot!…

You see I love to research and of course, I was doing my research, and guess what? While in Chicago I continued to research some more and I started to see all these trends and I told my husband… “Babe, I don’t know what is going on, but something bad is going to happen. Whatever it is when we get back we need to check our savings, do some prepping and pray that it’s nothing”Boy was I right!!!

So we got back from Chicago at the end of December 2019. We got a call in January from my son telling us he was leaving for Japan (you can imagine my stress, and anxiety, we were very happy because that’s where he wanted to be stationed in Okinawa, Japan).

He left and we didn’t get to see him or say goodbye, and he’s been stationed in Japan since the pandemic was declared in 2020. So yes, I have not seen my Baby boy for over a year and a half…

To add to the stress my son leaves for Japan, and due to the previous administration and handling everything poorly; the country shuts down, the world starts going into chaos. The deaths, the supplies, the kids not in school, businesses closing, etc, etc…

So with all this chaos going on, we DIDN’T notice what was also happening inside our house. We were so busy putting out fires, and trying to survive, adapt, pivot, and make sure the “house didn’t crumble”...

Tune in to my podcast and listen to the full story 👇👇👇

Please let me know your thoughts, comments, and if this resonates with you!

My baby boy and future proboxer

My handsome baby boy unbeknown to us was suffering from PTSD.

He was already struggling with the passing of his best friend a brother to him. The problem was – that we never addressed his pain. We were so focused on our pain because losing Kody who was like a son to us was also very painful.

This is what happens when we are focused on our own pain, or dealing with chaos, daily life; pandemic, and my son leaving. I was unaware of his pain and suffering.

Remember: it’s NEVER too late to provide the help and assistance someone needs.  We were very blessed to have quickly notice, put a plan into play, get him the help he needed and thank God, he’s doing so much better and we are slowly moving forward.

Lessons learned: We will always go through ups/downs, chaos, trials, and tribulations, but the world doesn’t STOP! We have to take a moment, sit back, and analyze what’s going on within our household. Ask questions, and look at changes, and help those in need – NO MATTER WHAT!

Post, Podcast, and YouTube channel are written by: Faviola Valencia

tune in every week & let's get ready to Boss Up and Rise!

How to Pivot Your Business during a pandemic

Pivoting your business during a pandemic and how to succeed.

Even during the best times business owners know they have to adapt to all the changes that come along with life and business.

And, as we know that definitely starting or trying to grow a business during 2020 was NOT the best thing to do!

Many of us were left with the unknowns the “what if, how can I, how do I, etc..”

Many businesses across the globe were dealing with so much more than just worrying about keeping their doors open, many were actually dealing with the loss of life; family, friends, and loved ones.

2020 was definitely a challenging year and we will continue to deal with the ongoing problems because we are still “not out of the woods” and we still don’t know what we are dealing with and what to expect…

As we know there are still many challenges around the globe new variants; evictions, deaths, illnesses, and so much more.

However and unfortunately, life still goes on and we still have to find ways to make a living…


people wearing diy masks
Photo by cottonbro on

Here are some quick tips to help you pivot your business even during a pandemic.  

ONE: Always be prepared!

TWO: Be creative; what other services can you provide, can you provide online services, more services, offer discounts, etc…

THREE: Analyze your business, create a plan, and cut back on costs and overhead

But Faviola, how can we prepare, or plan ahead for things that we don’t know will happen? Well, one thing I’ve learned is that HISTORY, ALWAYS REPEATS ITSELF!…

You know when the Walking Dead was “a thing”…My kids always told me that I was “obsessed with the show”…But I wasn’t!

I was observing on the “what if, could it, and if it did” how would I prepare?

I also said it before when the economic crisis happened in 2008 I was NOT prepared, I had very little savings, I was not researching or watching for trendsand NOT being prepared hit us very hard – literally ‘left and right’ to the point of almost LOSING IT ALL!!!

This time around I was better prepared and even though I didn’t know what the heck was going to happen, I knew I had to make sure I was prepared both with my business and my household.

So yeah watching these crazy, fun, weird shows did help me better prepare on the “what if, could it, and if it did”…what would I do?

Well, you prepare – that’s what you can do!

hands with latex gloves holding a globe with a face mask
Photo by Anna Shvets on

What I learned from the first crisis and how it helped me PIVOT during this PANDEMIC

  • Never put “all your eggs in one basket”
  • Always have a bit of saving to get you through at least 6-12 months
  • Make sure to always have food, supplies, and first aid
  • Cars need to always have fuel ⛽ and ready to go
  • Have a few 100 bucks in your safe, or house in case you need to leave
  • Watch for trends, and pay attention to what’s happening around you!!!
  • Create a plan, offer more services, go virtual, analyze your business, look for trends and how you can benefit from them…CREATE OPTIONS!

How did you prepare your business?

Helping You Boss Up and Rise with my Boss Up and Rise Program
  • Ask for help, if you don’t know what to do
  • Go back to the basics
  • Market research and analyzing the market
  • Learn new strategies to help you promote/market your services
  • Contact your clients and find out how you can best serve their business
  • Create a new plan to help you prepare, plan for the new changes
  • Always make sure your business in order; taxes, insurance, planning, etc…

Post, Podcast, and YouTube channel are written by: Faviola Valencia

tune in every week & let's get ready to Boss Up and Rise!

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